Focus Groups

When traditional survey research is not enough to answer detailed questions about a particular topic, The Vision Council can develop focus group research projects that interview eyecare professionals and eyewear retailers. The Vision Council can recruit qualified participants, develop discussion topics and analyze the results in a meaningful and applicable context. We work with The Magnum Group who facilitate the meetings, ensure the appropriate information is collected and generate report output and summaries.

Focus groups are usually conducted during International Vision Expo East in New York City or International Vision Expo West in Las Vegas, NV, although we can conduct a session at any location during any time of the year. Moreover, we can investigate a wide-range of topics and complex subject matter including product preference, purchase intent and marketing techniques. In the past, we have conducted focus group research projects for The Vision Council Vision Protection Committee and The Vision Council LPT Division.

For examples of recent focus group work by The Vision Council please select below.

Research

INFORMATION FOR

Focus Groups