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The Vision Council  >  Members   >  Research   >  Behaviors + Attitudes   >  Custom Research

Custom Research

On a monthly basis, custom research slots are available and allow The Vision Council members and VisionWatch subscribers to ask their own questions that are important to their individual business needs and focus only on their markets. Survey results are proprietary to the subscriber; no one else has access to the information. This service is ideal for companies looking to engage in product concept testing, campaign testing, consumer sentiment testing and other research focusing on consumer behavior, expectations and experiences.

Below are some of the frequently asked questions regarding VisionWatch custom research. If you have any further questions or would like a free research assessment, please feel free to contact Steve Kodey at 703-740-1095 or at skodey@thevisioncouncil.org.

Frequently Asked Questions:

How are the results of a custom slot reported?
VisionWatch processes the results and reports it in actionable table and chart format. The subscriber determines the number of cross tabulations. Data can be cross-tabbed with existing VisionWatch questions that track the entire vision care industry. The results are available approximately 3 weeks after the month in which the slot was placed.

Who writes the questionnaire?
The VisionWatch team and the subscriber will work together to draft the questionnaire, however, the VisionWatch team will finalize it and translate it into the necessary Internet format.

What questions can be asked?
Generally all questions that are relevant for the subscriber's individual business and are not yet covered in the syndicated questionnaire.

Is the use of pictures possible?
The use of pictures is possible. VisionWatch has had positive experiences with images included into the questionnaire. This tool is often considered for pre-tests of product or marketing concepts.