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Consumer
Consumer research reports are the highlights of The Vision Council’s research department. The Vision Council is able to tap into the minds of the consumer and provide detailed and accurate information to our members through our VisionWatch and Consumer Barometer programs. VisionWatch reports gives insight on the optical market and provides current and historical trends along with customer traits and demographic breakdowns, while the Consumer Barometer, a part of VisionWatch, provides users with topline optical data for most components of the eyewear and eye care industry.
For more information on either program, please select below: