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Behaviors & Attitudes
The Vision Council is able to collect and gather research data from consumers, eyecare professionals, and retailers in the optical industry. With this data we are able to provide reliable and accurate information to our members. Our Consumer programs (VisionWatch, Consumer Barometer) give insight into the optical market and provide trends and topline data within the industry. Consumer reports can also be tailored specifically for any organization through custom research. From our focus groups we are able to get more detailed information from eyecare professionals and eyewear retailers that we could not get from traditional surveys.
For more information about our programs within behaviors and attitudes, select below: